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Free PDF Quiz Salesforce - Advanced-Cross-Channel - Salesforce Advanced Cross Channel Accredited Professional–Valid Detailed Study Plan
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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:
Topic
Details
Topic 1
- Measuring and Reporting on Cross-Channel Marketing Performance: The topic focuses on how to measure and report on the performance of cross-channel marketing campaigns. It includes sub-topics like KPI selection, dashboarding, and data visualization.
Topic 2
- Cross-Channel Marketing Strategies and Tactics: This topic covers the high-level strategies and specific tactics for executing effective cross-channel marketing campaigns. It includes sub-topics such as channel selection, campaign planning, and multi-touch attribution.
Topic 3
- Aligning Cross-Channel Marketing with Business Objectives: This topic explores how to align cross-channel marketing strategies with overall business objectives and strategy. It includes sub-topics such as goal setting, stakeholder management, and change management.
Topic 4
- Integrating and Optimizing Marketing Campaigns Across Channels: This topic focuses on the technical aspects of integrating marketing campaigns across email, social media, mobile, and web channels. It includes sub-topics like API integrations, data synchronization, and campaign automation.
Topic 5
- Implementing Marketing Automation and Lead Management Processes: This topic covers the processes and technologies involved in automating cross-channel marketing and lead management. It includes sub-topics like lead scoring, nurturing, and reporting.
Salesforce Advanced-Cross-Channel is a certification exam that is designed for professionals who want to demonstrate their expertise in cross-channel marketing automation. It is an advanced-level exam that provides participants with the skills and knowledge they need to develop and execute cross-channel marketing campaigns using Salesforce tools and technologies.
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To be eligible for the Salesforce Advanced Cross-Channel Certification Exam, candidates should have prior experience in marketing automation and knowledge of Salesforce's Marketing Cloud. Advanced-Cross-Channel exam tests knowledge and skills in areas such as journey building, email marketing, mobile messaging, and social media advertising. Passing Advanced-Cross-Channel Exam demonstrates a deep understanding of cross-channel marketing concepts and the ability to use Salesforce's Marketing Cloud to create and execute effective campaigns.
Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q97-Q102):
NEW QUESTION # 97
What is the fastes way to add a classification to a post?
- A. Add classification manually to each post.
- B. Macro
- C. Classification cannot be added to a post
Answer: B
Explanation:
* Understanding Classifications and Macros:
* Classifications:In Social Studio, classifications are tags or labels you apply to posts to categorize them (e.g., sentiment, product, campaign, etc.). They are essential for analysis and reporting.
* Macros:Macros are pre-defined sets of actions that can be applied to posts with a single click.
They automate repetitive tasks.
* Why Macros are the Fastest:
* Automation:Macros are designed for efficiency. You can create a macro that applies a specific classification (or a set of classifications) to a post automatically.
* One-Click Application:Instead of manually selecting the classification from a dropdown menu for each post, you simply select the post(s) and apply the relevant macro.
* How to Use Macros for Classifications:
* Create a Macro:In Social Studio, go to "Admin" then find "Macros" under your workspace.
Create a new macro and name it appropriately (e.g., "Classify as Positive Sentiment").
* Define Macro Actions:Within the macro, add an action to "Set Classification." Choose the desired classification tag(s).
* Apply the Macro:In Engage, select the post(s) you want to classify. From the action menu, choose your macro.
* Why Other Options Are Incorrect:
* B. Add classification manually to each post:While youcanadd classifications manually, it's time-consuming, especially when dealing with a large volume of posts.
* C. Classification cannot be added to a post:This is incorrect. Classifications are a fundamental part of organizing and analyzing social data in Social Studio.
In Summary:
Macros provide the fastest way to add classifications to posts in Social Studio because they automate the process, allowing you to apply classifications with a single click. Therefore,A. Macrois the correct answer.
NEW QUESTION # 98
What does Priority in an in App message determine?
- A. Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device
- B. Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device
- C. Where on the screen (top, middle, bottom) the in-app message should appear
- D. If the priority is set to 1, then the user's device will vibrate to let them know
Answer: A
NEW QUESTION # 99
What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)
- A. spelling and punctuation errors
- B. emotional tone of subject line
- C. Frequently used phrases in subject line
- D. engagement data
Answer: B,C,D
Explanation:
* Understanding Einstein Copy Insights:
* Purpose:Einstein Copy Insights, a feature in Marketing Cloud, analyzes your subject lines to predict their performance and provide recommendations for improvement.
* Correct Statements:
* A. Frequently used phrases in subject line:Einstein Copy Insights identifies phrases that are commonly used in your subject lines and analyzes their historical performance. This helps you understand which phrases are effective and which might be overused.
* C. Emotional tone of subject line:The model assesses the emotional tone of your subject lines (e.
g., positive, negative, neutral) and correlates it with engagement rates. This helps you craft subject lines that resonate with your audience.
* D. Engagement data:This is fundamental to Einstein Copy Insights. The model analyzes historical engagement data (open rates, click-through rates) for your subject lines to identify patterns and make predictions.
* Incorrect Statement:
* B. Spelling and punctuation errors:While good spelling and punctuation are important for email deliverability and professionalism, Einstein Copy Insightsdoesn'tspecifically analyze or flag these errors. It focuses on the content and its impact on engagement.
In Summary:
Einstein Copy Insights analyzes frequently used phrases, the emotional tone of subject lines, and historical engagement data to predict subject line performance.A, C, and D are correct.
NEW QUESTION # 100
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
- A. Content
- B. Product
- C. banner
Answer: A,B,C
NEW QUESTION # 101
What are three out of-the-box product capabilities of Interaction Studio?
- A. Managing Direct mail campaigns
- B. E-commerce point of sale features
- C. Machine learning and Al functionality
- D. A single customer profile that unifies data of each individual
- E. Behavioral tracking of each visitor or customer with business context
Answer: C,D,E
NEW QUESTION # 102
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